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DJ Con Highlight: DJ Mike Hoffmann

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Auf der DJ Con war Mike Hoffmann sowohl als Aussteller als auch als Speaker auf der Mainstage vertreten. Mit seinem Vortrag „Wie du 2026 mehr hochbezahlte DJ Aufträge bekommst“ griff er ein Thema auf, das viele DJs aktuell beschäftigt: Wie entstehen planbare Anfragen, bessere Buchungen und höhere Gagen?

Mike beschreibt seinen Eindruck von der Messe sehr deutlich:

„Die DJ Convention war für mich vor allem eins: ein direkter Blick in die Realität vieler DJs.“

In vielen Gesprächen vor Ort zeigte sich, dass zahlreiche DJs zwar musikalisch gut aufgestellt sind, aber im eigenen Business noch vor ähnlichen Herausforderungen stehen. Es geht um Sichtbarkeit, Positionierung, Webseiten, Social Media, Verkaufsprozesse und die Frage, wie man hochwertige Kunden gezielt erreicht.

„Viele tolle Gespräche und vor allem ein Thema, das sich wie ein roter Faden durchgezogen hat: Zu wenig planbare Anfragen und zu wenig hochwertige Buchungen.“

Genau an diesem Punkt setzte sein Vortrag auf der Mainstage an. Der Panel Talk war sehr gut besucht und zeigte, wie groß der Bedarf an praxisnahen Impulsen rund um Marketing und Kundengewinnung in der DJ Branche ist.

„Viele DJs haben gemerkt: Es liegt nicht am DJing selbst, sondern am fehlenden System dahinter.“

Im Fokus standen unter anderem Fragen, die für viele selbstständige DJs entscheidend sind. Warum bekommen gute DJs trotzdem zu wenig Anfragen? Wie wird man unabhängiger von Empfehlungen und Plattformen? Warum sind höhere Gagen kein Zufall, sondern eine Folge von klarer Positionierung und konsequentem Marketing? Und wie lassen sich Kunden gewinnen, die bereit sind, deutlich höhere Budgets für professionelle DJ Dienstleistungen einzuplanen?

Besonders spannend war der direkte Austausch am Stand. Dort wurde nicht nur theoretisch über Marketing gesprochen, sondern ganz praktisch auf konkrete Auftritte geschaut. Webseiten, Social Media Profile und die gesamte Außenwirkung vieler DJs wurden analysiert und eingeordnet.

„Die meisten wollten wissen, wie sie mehr und bessere Aufträge bekommen.“

Typische Fragen aus den Gesprächen waren:

„Warum bekomme ich trotz guter Arbeit so wenige Anfragen?“
„Wie kann ich meine Preise erhöhen, ohne Kunden zu verlieren?“
„Was muss ich konkret an meiner Webseite oder meinem Instagram ändern?“

Gerade diese praktischen Gespräche machten deutlich, dass viele Probleme nicht zwingend aus mangelnder Qualität entstehen. Oft fehlt es an Klarheit in der Außendarstellung. Wer auf seiner Webseite nicht sofort zeigt, für wen er der richtige DJ ist, welchen Mehrwert er bietet und warum er gebucht werden sollte, verschenkt wertvolle Anfragen.

Mike bringt diesen Punkt sehr direkt auf den Punkt:

„In 90 Prozent der Fälle sind es keine großen Baustellen, sondern kleine Stellschrauben mit großer Wirkung.“

Ein Beispiel dafür ist die Positionierung als „DJ für jeden Anlass“ oder „Allround DJ“. Was auf den ersten Blick vielseitig klingt, kann in der Kundengewinnung zum Problem werden. Denn hochwertige Kunden suchen meist nicht irgendeinen DJ, sondern den passenden Spezialisten für ihren Anlass, ihre Zielgruppe und ihre Erwartungen.

„Wenn deine Webseite nicht klar zeigt, für wen du bist und warum genau du gebucht werden solltest, verlierst du Anfragen, egal wie gut du auflegst.“

Mit seinem Angebot unterstützt Mike Hoffmann DJs dabei, ihr Business professioneller und planbarer aufzubauen. Dazu gehören unter anderem die Verbesserung der eigenen Skills für Hochzeiten und Events, die Entwicklung eines Systems für planbare Anfragen, die Optimierung von Webseiten und Social Media, Strategien für SEO, Ads, Google Business Profile, Customer Journey, Social Proof und Social Media Marketing sowie Verkaufsskills, um aus Anfragen auch verbindliche Buchungen zu machen.

Das Ziel ist klar: mehr Anfragen, bessere Kunden, höhere Gagen und mehr Planbarkeit im DJ Alltag.

„Mehr Anfragen sind kein Glück, sondern das Ergebnis von klarer Strategie.“

Der Auftritt von Mike Hoffmann auf der DJ Con zeigte deutlich, dass sich die Branche nicht nur technisch weiterentwickelt. Auch unternehmerisches Denken, klare Positionierung und professionelles Marketing werden für DJs immer wichtiger. Wer langfristig erfolgreich sein möchte, muss nicht nur gut auflegen, sondern auch sichtbar, verständlich und überzeugend am Markt auftreten.

Damit setzte Mike Hoffmann einen wichtigen Impuls für alle DJs, die ihr Business nicht dem Zufall überlassen wollen.

Für mehr Fachwissen, besucht Mike in seiner Akademie auf seiner Homepage unter www.djmikehoffmann.de

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DJ Con Highlight: Martin Audio

[/fusion_title][fusion_text awb-switch-editor-focus=”” columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” html_attributes=”W10=” width_medium=”” width_small=”” width=”” min_width_medium=”” min_width_small=”” min_width=”” max_width_medium=”” max_width_small=”” max_width=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”2″ margin_right=”2″ margin_bottom=”20″ margin_left=”2″ fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” render_logics=”” logics=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]

Britischer Audiospezialist, der seit Jahrzehnten für präzise Lautsprechersysteme und durchdachte Beschallungskonzepte im professionellen Einsatz steht.

Im Rahmen der DJ Con präsentierte Martin Audio gemeinsam mit Allen & Heath leistungsstarke Setups für den DJ- und Live-Sound-Bereich. Zum Einsatz kamen unter anderem Systeme der CDD Live Serie sowie der BlacklineQ Serie, die an zwei Ständen im direkten Praxiseinsatz erlebt werden konnten.

Die CDD Live Serie steht für moderne, aktive Lautsprechersysteme mit koaxialer Treiberanordnung. Diese Bauweise sorgt für eine besonders gleichmäßige Schallverteilung und ein sehr homogenes Klangbild, was gerade bei wechselnden Hörpositionen auf Events ein klarer Vorteil ist. Ergänzt wird das System durch integrierte DSP-Steuerung, die eine schnelle Anpassung an unterschiedliche Einsatzbereiche ermöglicht.

Die BlacklineQ Serie hingegen richtet sich stärker an klassische, leistungsorientierte Beschallungslösungen. Sie bietet hohe Pegelreserven und eignet sich sowohl für mobile Anwendungen als auch für feste Installationen. In Kombination mit passenden Subwoofern lassen sich damit auch größere Veranstaltungen zuverlässig beschallen.

Für DJs ergibt sich daraus ein klarer Mehrwert. Neben der reinen Lautstärke rückt die Klangqualität und gleichmäßige Abdeckung immer stärker in den Fokus. Gerade im Hochzeits- und Eventbereich entscheidet nicht nur die Tanzfläche, sondern auch der Klang im gesamten Raum über die wahrgenommene Qualität der Veranstaltung.

Die Präsentation auf der DJ Con zeigte deutlich, dass professionelle Beschallung heute mehr ist als reine Leistung. Es geht um kontrollierten Sound, einfache Integration und Systeme, die sich flexibel an unterschiedliche Anforderungen anpassen lassen.

Ein Auftritt, der unterstreicht, wie wichtig hochwertige Audiotechnik als Fundament für gelungene Events ist.

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DJ Con Highlight: DJ-Safety-Card

[/fusion_title][fusion_text awb-switch-editor-focus=”” columns=”” column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” html_attributes=”W10=” width_medium=”” width_small=”” width=”” min_width_medium=”” min_width_small=”” min_width=”” max_width_medium=”” max_width_small=”” max_width=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”2″ margin_right=”2″ margin_bottom=”2″ margin_left=”2″ fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” render_logics=”” logics=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]

Ab dem 30.04.2026 wird es Aktualisierungen im Rahmen der DJ-Safety-Card geben.

Derzeit versichert:

Betriebshaftpflicht

• Deckungssumme € 3 Mio. für Personen- und Sachschäden
• Selbstbeteiligung € 250,00 je Sachschaden
• Geltungsbereich: Geographisches Europa
• Obhutsschäden bis € 20.000,- (Schäden an gemietetem Material)

Elektronikversicherung

• Eigenmaterial € 15.000 (pauschal, ohne Liste)
• Allgefahrendeckung (24h-Schutz, keine Nachtzeitklausel)
• Unterschlagung bis € 7.500 mitversichert
• Selbstbeteiligung € 250,00
• Geltungsbereich: Geographisches Europa

Neuerungen:

Betriebshaftpflicht

• Deckungssumme wählbar
  • € 5 Mio. für Personen- und Sachschäden
  • € 10 Mio. für Personen- und Sachschäden
• Selbstbeteiligung € 100,00 je Sachschaden
• Geltungsbereich: weltweit exkl. USA/Can
• Obhutsschäden bis € 50.000, – (Schäden an gemietetem Material)

Elektronikversicherung

• Eigenmaterial € 15.000 (pauschal, ohne Liste)
• Aufstockung des Eigenmaterials in € 15.000 Schritten möglich
• Kein Einwand bei Unterversicherung
• Geltungsbereich: weltweit exkl. USA/Can

Je nach gewählter Deckungssumme in der Betriebshaftpflicht liegt der Jahresbeitrag bei

• € 275,- zzgl. 19% Versicherungssteuer (Deckungssumme € 5 Mio. für Personen- und Sachschäden)
• € 300,- zzgl. 19% Versicherungssteuer (Deckungssumme € 10 Mio. für Personen- und Sachschäden)

Bei Zustimmung einer Anfangslaufzeit von € 3 Jahren, kann ein Nachlass 10% gewährt werden.

Umstellung von bereits bestehenden Verträgen:

Bereits vorhandene Verträge müssen fristgerechnet gekündigt werden und dann neu abgeschlossen werden.

Bitte setzt euch dazu mit uns in Verbindung bzw. lasst uns ein Kündigungsschreiben zukommen mit Hinweis in der Mail, dass eine Umstellung mit einer Deckungssumme gewünscht wird.

Kontakt über die VDMV-Webseite

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DJ Con Highlight: xtent

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Das smarte schnelle Bühnendach von morgen: Faltzelte als perfekte DJ-Überdachung

Große Bühnenkonstruktionen sind wichtig und bei Events nicht wegzudenken. Aber wenn es OpenAir mal etwas kleiner sein soll, muss man nicht mit Kanonen auf Spatzen schießen.

Auf der DJ Con wurde eines schnell klar:
Wer heute flexibel, mobil und professionell arbeiten will, braucht nicht immer Lösungen mit komplizierten Traversensystemen.
Moderne xtent Faltzelte setzen neue Maßstäbe als kleine Bühnenüberdachung und bieten genau das, was DJs und Veranstalter für kleine Events wirklich brauchen.

Das präsentierte Faltzelt überzeugte mit entscheidenden Vorteilen:

• eine Standhöhe, die es erlaubt, die Bühnenpodeste zu integrieren
• nur vier Standbeine, ganz ohne störende Konstruktionen im Weg.

Gleichzeitig lässt sich beim xtent „shade+“ ein Vordach von 90 cm ausklappen welches durch 2 Stoßdämpfer glatt gehalten wird. Dies trifft auch für die 4,5 x 3 Meter Variante zu. Diese Lösung schafft im Handumdrehen zusätzlichen, überdachten Raum – ideal als Regen und Sonnenschutz für DJ-Pulte, Technik oder als geschützter Übergangsbereich.
Schnell aufgebaut, sofort einsatzbereit und absolut praxisnah. Beide Systeme stehen für maximale Effizienz: schneller Auf- und Abbau, einfacher Transport und höchste Flexibilität im Einsatz. Damit sind sie nicht nur für DJs selbst interessant, sondern auch für Vermieter und Eventdienstleister, die ihren Kunden eine unkomplizierte und zugleich professionelle Lösung bieten möchten. Das 6 x 4 xtent mit seinen nur 4 Beinen ist ebenfalls sehr interessant für kleine Bühnenüberdachungen.

Das Fazit der Messe: Diese Faltzelte sind mehr als nur Wetterschutz, sie sind eine durchdachte, moderne Bühnendachlösung, die sich den Anforderungen der Szene anpasst. Weniger Aufwand, mehr Wirkung, genauso sieht zeitgemäßes Event-Setup aus. Doch damit nicht genug: Mit den umfangreichen Möglichkeiten im individuellen Stoffdruck bietet die Firma xtent weit mehr als nur Zeltlösungen. Von gebrandeten Liegestühlen für entspannte Festivalbereiche über Bühnen- und Pressewände, bis hin zu individuell gestalteten T-Shirts für DJs, Crews und Promotion. Hier entsteht ein durchgängiger Markenauftritt aus einer Hand, der Events nicht nur funktional, sondern auch visuell auf ein neues Level hebt.

Unser Angebot für Mitglieder

• 4,5 x 3 m Shade+ Zelt 990,00 € mit 3 Wänden
• 6 x 4 m Alu Lux Zelt 1750,00 € mit 3 Wänden

Preise rein netto + Transport

Weitere Informationen unter https://x-tent.com/

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DJ Con Highlight: djmanager.app

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Das Enterprise-Update für dein DJ-Business

Wer am Stand von djmanager.app vorbeigeschaut hat, konnte live erleben, wie modernes Workflow-Management heute aussieht. Die Software bringt IT-Standards in den DJ-Alltag und sorgt für maximale Zeitersparnis.

Die Highlights der Messe-Vorstellung:

• Das „Amazon-Gefühl“ bei der Buchung: Keine PDFs mehr zum Ausdrucken. Kunden nehmen Angebote digital mit einem Klick an. Die Software speichert IP-Adresse und Zeitstempel – absolut rechtssicher, reibungslos und conversionstark.
• Das moderne Eventportal für deine Kunden: Ersetze Zettelwirtschaft durch ein mobil optimiertes Portal. Fragebögen, Musikwünsche, Kontakte und der Ablaufplan – alles an einem zentralen Platz für dich und deine Kunden. Das Ergebnis: Ein per Klick exportierbarer Event-Fahrplan, mit dem du perfekt vorbereitet zum Gig fährst.
• 100 % GoBD-sicher dank AGB-Snapshots: Rechnungen werden nicht nur GoBD-konform erstellt, die App friert bei jeder Buchung auch die exakt zu diesem Zeitpunkt gültigen AGB als Snapshot ein. Volle juristische Sicherheit bei jeder Prüfung.

Messe-Vorteil verpasst? Für alle BVD-Mitglieder gilt weiterhin: 30 Tage kostenlos testen und danach dauerhaft 30 % Rabatt sichern.

Einfach bei der Registrierung auf www.djmanager.app die Option „BVD e.V. Mitglied“ auswählen.

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DJ Con Highlight: Allen & Heath

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Hersteller hochwertiger Audio- und DJ-Mischpulte mit klarem Fokus auf analogen Klang, präzise Kontrolle und professionelle Performance-Setups.

Im Rahmen der DJ Con präsentierte Allen & Heath eine breite Auswahl der XONE-Serie und setzte dabei konsequent auf Praxisnähe. Ein besonderes Highlight war die Live-Demos durch den Berliner DJ Lars Hemmerling, bei der Besucher die aktuellen Modelle direkt vor Ort testen konnten. Im Fokus standen Xone:24C, Xone:92 MK2, Xone:96, Xone:PX5 sowie der neue Xone:K3 Controller.

Die XONE-Serie steht seit Jahren für einen sehr charakteristischen Sound und ein eigenständiges Workflow-Konzept. Der Xone:92 MK2 gilt als Weiterentwicklung eines echten Clubklassikers mit legendären Filtern und einem sehr druckvollen analogen Klangbild. Der Xone:96 geht noch einen Schritt weiter und kombiniert den klassischen XONE-Sound mit moderner digitaler Integration inklusive Dual USB Interface für nahtlose DJ-Wechsel.

Mit dem Xone:PX5 wird die Brücke zwischen analogem Mixing und digitalen Effekten geschlagen. Er bietet integrierte Effekte, MIDI-Steuerung und richtet sich klar an DJs, die hybride Setups spielen. Der kompakte Xone:24C hingegen fokussiert sich auf ein reduziertes Setup mit integriertem Audiointerface und spricht besonders mobile oder minimalistische Anwendungen an.

Neu und besonders spannend ist der Xone:K3 Controller, der als modularer Performance-Controller konzipiert ist und sich flexibel in bestehende Setups integrieren lässt. Hier zeigt sich deutlich die Entwicklung hin zu individuell anpassbaren DJ-Workflows.

Für DJs bedeutet dieser Ansatz vor allem eines. Mehr Kontrolle über den eigenen Sound und die Möglichkeit, Setups exakt auf den eigenen Stil abzustimmen. Gerade im Club- und anspruchsvollen Eventbereich bleibt der Fokus auf Klangqualität und Haptik ein entscheidender Faktor.

Der Auftritt von Allen & Heath unterstreicht, dass sich der Markt nicht nur in Richtung All in One Systeme entwickelt, sondern parallel auch ein starkes Segment für spezialisierte, hochwertige Performance-Tools bestehen bleibt. Eine Entwicklung, die besonders für erfahrene DJs und Individualisten relevant ist.

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DJ Con Highlight: PYROMAGIC

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DJ Con Highlight: AlphaTheta / Pioneer DJ

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DJ Con Highlight: Pro Lighting

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