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Prolight + Sound 2026: Neuausrichtung als Themenareal der Light + Building

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Die Messe Frankfurt entwickelt aktuell ein Konzept, das Ausstellern der Prolight + Sound, Fachmesse für Event- und Entertainment Technology, eine neue Heimat innerhalb der Light + Building, Weltleitmesse für Licht und Gebäudetechnik, bietet.
Ziel ist es, denjenigen ein Angebot zu machen, die von der Teilnahme an der Light + Building profitieren können.
Damit reagiert die Messe Frankfurt auf die aktuellen Herausforderungen der Prolight + Sound, die sich aus dem Anmeldestand nach Auslaufen der Frühbucherphase sowie den unterschiedlichen Stimmungslagen innerhalb der Branche ergeben haben. Eine für alle Beteiligten zufriedenstellende Durchführung als Stand-alone-Veranstaltung ist vor diesem Hintergrund nicht abbildbar.

Seit über 30 Jahren hat die Prolight + Sound am Standort Frankfurt am Main stattgefunden. Für die Veranstaltung im kommenden März 2026 sind die Rückmeldungen der Aussteller nach dem Auslaufen der Frühbucherphase Ende September 2025 jedoch nicht in dem Maße erfolgt, dass eine zufriedenstellende Durchführung der Prolight + Sound gewährleistet ist. Aus diesem Grund hat sich die Messe Frankfurt dazu entschlossen, die Veranstaltung nicht mehr stand-alone durchzuführen. Stattdessen wurde ein Szenario entwickelt, das vorsieht, denjenigen Ausstellern ein Angebot für eine Messeteilnahme zu machen, für die sich Synergien durch die Light + Building ergeben können. Die Light + Building findet vom 8. bis 13. März 2026 statt, knapp zwei Wochen vor der ursprünglich geplanten Prolight + Sound (24. bis 26. März 2026).

Der Fokus liegt dabei insbesondere auf Ausstellern als auch auf Fachbesucher*innen aus dem Lichtsegment, aus dem Bereich Digital Signage und auch der Sicherheitstechnik. Für sie alle können neue Impulse entstehen. In diesem Kontext profitieren alle Gruppen in jedem Fall von der hohen Internationalität der Light + Building.

Wolfgang Marzin, Vorsitzender der Geschäftsführung der Messe Frankfurt, erklärt dazu: „Mit diesem Schritt reagieren wir pragmatisch auf die Anmeldungen der Hersteller. Als Unternehmen müssen wir verantwortungsbewusst agieren, und zwar im Sinne unserer Aussteller und Besucher. Uns war es wichtig, so früh wie möglich zu entscheiden, um unnötige Investitionen der Kunden zu vermeiden. Der Brand Prolight + Sound bleibt weiterhin von strategisch wichtiger Bedeutung für das Portfolio der Messe Frankfurt. In diesen werden wir weiter investieren. Gerade letzte Woche haben wir verkündet, in Thailand ab 2026 die Prolight + Sound Bangkok durchzuführen.“

Indem den entsprechenden Ausstellern der Prolight + Sound die Möglichkeit gegeben wird ihre Produkte in einem eigenen Areal innerhalb der Light + Building zu präsentieren, können diese neue Kundengruppen ansprechen und neue Geschäftspotenziale erschließen. Für eine optimale Präsentation ihrer Lösungen, wird es eine Reihe hochwertiger Standpaket-Angebote geben. Die Pakete umfassen unterschiedliche Flächengrößen.

Die Messe Frankfurt plant zudem ein speziell kuratiertes Rahmenprogramm und Guided Tours für Besucherinnen und Besucher. Das Areal profitiert dabei besonders von der zentralen Lage auf dem Ostgelände der Messe – inmitten des umfassenden Lichtbereichs der Light + Building.

Weitere Details zur Umsetzung des neuen Konzepts werden im Laufe der nächsten Wochen veröffentlicht.

Quelle & Bildquelle: Offizielle Pressemitteilung der Messe Frankfurt

27.10.2025

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Aktuelle Titel bei Bemusterung.de

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Jetzt neu auf Bemusterung.de zum Download und bewerten.

• Perlentaucher – Hausverbot

• Malle Anja & Die Tünnesse – Coca Cola Rum (Lecker Kölsch)

• Marc Maris x CJ Stone x Deejay Family – Faded – last Summer Love

• Daniel Ceylan – Ich verlier mich in Dir

• Olaf Henning – Game Over 2.0

• Daniela Lorenz – Am Horizont brennt noch Licht

• Mike Mareen – Turn Around (Dance Version)

• dee jay RUFUS feat. Shirley Brug – Band of Gold Dance Mix

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CHECK24 führt Profis Prime ein – Jetzt auch für DJs & Eventdienstleister

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Zum 03. November 2025 startet CHECK24 Profis Prime – und betrifft damit auch alle Anbieter im Bereich Events, darunter DJs, Technikdienstleister, Moderatoren und weitere Event-Profis. Das neue System ersetzt die bisher kostenlose Vermittlung von Kundenanfragen über CHECK24 Events.

Was ändert sich?

Ab dem Start von Profis Prime wird die Nutzung von CHECK24 Events kostenpflichtig – aber nur bei konkretem Kundeninteresse.
Das bedeutet:

• Profilansicht bleibt kostenlos

• Kosten entstehen nur, wenn ein Kunde direkt eine Anfrage an den DJ oder Dienstleister stellt

Die Preisgestaltung erfolgt per Gebotssystem: Jeder Profi kann selbst bestimmen, wie viel ihm eine Kundenanfrage wert ist – und sich so je nach Budget in der Suche höher oder niedriger positionieren. Die volle Kostenkontrolle bleibt durch ein monatliches Maximalbudget erhalten.

Neue Funktionen für bessere Vermittlung

Mit Profis Prime führt CHECK24 eine Reihe von Tools ein, die gezielt DJs und Eventanbieter beim Gewinnen neuer Kunden unterstützen sollen:

• Kalenderintegration: Nur noch Anfragen für freie Termine

• Leistungsübersicht: Vergleich mit anderen Profis und Tipps zur Optimierung

• Besseres Anfrage- und Chat-Management

• Bewertungsfunktionen mit Antwortoption

• Gezieltere Suchfilter für Kunden

Diese Funktionen sollen helfen, mehr passende Anfragen zu erhalten – und gleichzeitig Streuverluste zu minimieren.

Fazit

Mit Profis Prime schafft CHECK24 ein Vermittlungsmodell, das nun auch DJs und Eventdienstleister gezielt anspricht. Die Kombination aus Kalender-Sync, Lead-basierter Abrechnung und digitalem Kundenbereich macht das System besonders für mobil arbeitende Profis interessant. Wer regelmäßig über CHECK24 gebucht wird oder neue Kunden in seinem Einzugsgebiet sucht, sollte den Umstieg gut vorbereiten – und das Startguthaben nicht verpassen.

Quelle: Offizielle CHECK24-E-Mail, Oktober 2025

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